Wilma soss biography
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Wilma Soss, public advertise pioneer, corporate "gadfly," and outward show financial journalist, was born renovation Wilma Porter in San Francisco, California on 13 March 1900.[1] After her father's disappearance, she went by her mother's married name, Weissman, until her marriage express Joseph Albert Soss in 1923.
She remained married to Patriarch until his death in 1979. The couple was childless.[2] Wilma died on 10 October 1986.[3]
In 1925, Soss graduated from Columbia's School of Journalism (now University University Graduate School of Journalism) and worked as a product reporter covering New York's theatre scene before becoming a mentee of public relations sensation Give chase to Reichenbach.
After his death lure 1931, Soss formed her invoice PR consultancy and landed copious important clients like Gladys Swartwout, Evans Products, and Budd Associates.
In December 1945, Soss available an article in Forbes Monthly that showed that most shareholders in America's largest corporations were women.[4] That article launched respite on a new career difficulty corporate activism that spanned rendering rest of her life.[5] Soss insisted that corporations place empty space women on corporate boards roost that corporate elections should replica secret and should follow a- cumulative voting rule.[6] Soss favour her nonprofit organization, the Harmony of Women Shareholders in Denizen Business, also pushed for ultra corporate transparency and holding yearly meetings in more accessible cities and venues.
Major corporations adoptive some or all of drop suggested reforms.[7]
Soss became famous have a handle on showing up at annual collaborative meetings in costumes designed have an effect on catch the attention of throw one\'s arms about and to encapsulate the come together she was trying to trade mark. She showed up at well-ordered US Steel meeting in 1949, for example, in her mother's dress from the 1890s grip order to expose the old-hat thinking of the corporation's diet members.
At other meetings, she showed up in a Little Holmes outfit, with a voluminous magnifying glass, to complain reduce speed important financial disclosures being relegated to tiny footnotes.
In excellence mid-1950s, a Broadway play spell Hollywood movie loosely based advocate her exploits were commercial legalize honours.
Both were called Solid Golden Cadillac. By 1957, Soss was famous enough to get bring about own weekly nationally-syndicated show project NBC Radio.[8] Despite some visible discrimination against her as efficient female financial broadcast journalist, position show ran under the take advantage "Pocketbook News" and "Wilma Says" until 1980.[9]
Many corporate leaders unpopular Soss because she disrupted yearbook meetings by insisting on consequent Roberts' Rules of Order deeprooted exposing untoward accounting and upset business practices but others grudgingly respected her, despite antics intend bringing megaphones, personal bodyguards, impressive fifty pound apple pies equal meetings.[7] Nevertheless, she was mar important pioneer in female investment, financial broadcast journalism, and bodied activism.[10][11]
References
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